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Research papers

The wonderful art of creating more from less

This paper describes the development of a new multiple week reach model for Dutch radio data. The new reach formula has been developed to solve the inconsistency between available radio data that describe average week results and radio campaigns...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Bas de Vos, Camiel Camps
Company: GfK
April 1, 2001
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Citation

de Vos and Camps (2001a, April 01). The wonderful art of creating more from less. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-wonderful-art-of-creating-more-from-less